SBG Appoints Rich Baum as Chief Revenue Officer

RADIO ONLINE | Thursday, April 8, 2021

Rich Baum

Sun Broadcast Group has announced that Rich Baum has been hired as Chief Revenue Officer. In this newly created position, Baum will lead partner strategy, revenue growth and oversee the growing ad-sales team.

"When looking for our new CRO we wanted to find an industry professional with vast knowledge of network radio, emerging tactics, an impeccable reputation as well as an eye for growth, and Baum fits all those characteristics," said Warren Friedland, President, SBG. "His knowledge will allow us to provide more comprehensive and competitive solutions for both clients and agencies, while maximizing revenue growth across all platforms."

"In searching for my next opportunity, I was looking to join a team with a strong infrastructure, a solid foundation, and the available resources to grow aggressively," said Baum. "Warren and his team at Sun fit that criteria perfectly. I am excited to work with the crew at Sun and Gen Media Partners to continue to help build a best-in-class Network Audio Company."