Audacy to Present "The Power of Audio" at the IAB 2021

RADIO ONLINE | Wednesday, May 5, 2021

Audacy has announced its lineup for the IAB NewFronts and IAB Podcast Upfronts, the media and entertainment industry's two premiere events designed for brands, agencies, and media buyers to preview the latest in digital content and podcast programming. This will be Audacy's inaugural year at the NewFronts, and as the exclusive audio-only company represented this year, an opportunity for it to reinforce the power of audio to move business (or for advertisers) and reintroduce itself to the industry under its new brand.

"At this year's IAB events, we will demonstrate the unique ability of sound to connect, immerse, captivate and engage audiences like no other medium," said Paul Suchman, Chief Marketing Officer, Audacy.

The Audacy IAB NewFront virtual presentation will take place on Wednesday, May 5 at 3:15 p.m. ET, followed by virtual experiences from Audacy's Cadence13, Pineapple Street Studios, and Podcorn companies at the IAB Podcast Upfronts on Thursday, May 13 at 12:50 p.m. ET.

Audacy's NewFront presentation will open with spoken word artist, poet and 2020 winner of "America's Got Talent" Brandon Leake and close with a performance by multi-platinum indie-pop trio AJR.

Audacy's Podcast Upfront presentation will showcase exclusive launches from Cadence13 and Pineapple Street Studios. This will include global superstar Demi Lovato discussing her forthcoming podcast with Cadence13; Ghostwriter, an upcoming C13Feature from Cadence13's pioneering scripted studio focused on feature-length fictionalized audio "movies for your ears;" a look at the 2021 audio documentary slate from the Peabody-nominated C13Originals studio; Crooked Media co-founder Jon Lovett on Pod Save America in 2021; and award-winning Pineapple Street Studios' upcoming slate of original series and its branded podcasts from partners including HBO, Netflix, and Nike.

Presentations will also showcase Podcorn's influencer marketplace, a self-and full-service platform for brands to connect with independent influential podcast creators for native advertising.

"We're seeing that digital audio campaigns are working harder when a total audio strategy is utilized - across the board - whether the goals are web visitation, sales, or brand lift," said Ken Lagana, Executive Vice President, Digital Sales, Audacy. "Audacy helps brands and agencies take full advantage of a multi-channel ‘total audio' strategy. Our proposition will resonate well with audiences at the IAB events."