Key Networks Drives 25% Affliate Growth for Bloomberg Radio

RADIO ONLINE | Monday, May 17, 2021

Key Networks and Bloomberg Radio have announced a major benchmark in affiliate growth, with over 400 stations now carrying Bloomberg's business and consumer news programming - delivering a whopping 25% growth rate in the first six months. In late October 2021, Key Networks entered into an exclusive agreement with Bloomberg Radio to manage all network advertising sales, affiliate sales and marketing. The legacy network's parent company, Bloomberg L.P., was founded in 1981 and launched Bloomberg Radio in 1992.

Bloomberg's world-class news content includes live, customized reports for stations, Bloomberg Money Minutes, and Bloomberg specialty features that appeal to a diversity of audiences and interests, including the Black Business Report, Green Business Report, Bloomberg Business of Sports, and The Luxury Report, among others.

Al Mayers, Global Head of Bloomberg Television and Radio said, "The results speak for themselves. In six months, Key Networks has grown Bloomberg's existing affiliates - including virtually all major radio groups - and added new groups and stations to our portfolio. When you combine the magic of Key Networks' smart marketing strategies and fresh new approach to affiliations with the high quality programming that Bloomberg offers, you can take a fully mature network and supercharge its growth."

Dennis Green, Chief Revenue Officer, Key Networks, noted, "The interest in financial news among listeners is high. Bloomberg provides the best content that stations in multiple formats can integrate into their programming lineup. It's informative, relevant and best of all, quite sellable to local advertisers who want to be associated with this powerful brand. And with specialty features like the Black Business Report, Bloomberg Business of Sports, Green Report and Luxury Report, Bloomberg Radio offers something for everyone. We look forward to welcoming more stations on board as affiliates of this valuable content that will generate revenue for your stations!"