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Orioles Partner With WIYY (98 Rock) and WBAL in Baltimore
RADIO ONLINE | Wednesday, January 5, 2022 |
The Baltimore Orioles ink a multi-year partnership naming Hearst's WIYY-FM (98 Rock) and WBAL (NewsRadio AM/FM) as the new flagship stations of the Orioles Radio Network. The six-year deal also includes cross-promotion on WBAL-TV. Beginning in 2022, fans can hear all 162 regular season games, select Spring Training contests and extensive Orioles programming on the Hearst platforms and across the seven-state, 40-station Orioles Radio Network.
"The Orioles are thrilled to be working with Hearst Baltimore and their lineup of heritage radio stations to serve as the home of Orioles radio broadcasts," said Orioles Senior Vice President, Chief Revenue Officer T.J. Brightman. "This new partnership will not only serve our fans listening throughout Birdland but create more value for our club and corporate partners who utilize our radio assets to support their own brands and drive revenues using the power of Orioles baseball."
"The entire Hearst Baltimore Team feels like the Orioles have truly come home and are excited to have the O's back and now on all our radio stations for the foreseeable future," said WBAL-AM & FM President and General Manager Cary Pahigian. "This iconic franchise is undoubtedly going to soon be a force in the AL East and for many years to come. We share the community's enthusiasm with positive initiatives and plans underway within the entire Orioles organization. It's a treasured opportunity to be partnered with Orioles baseball again, and we can't wait to showcase the games on the radio."
In addition to regular season and Spring Training games, year-round programming will feature Orioles broadcast talent and front office personnel with the latest news and behind-the-scenes coverage from Birdland.
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