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Waterloo Media/Austin Launches ''The New Mega 102.7''


''The New Mega 102.7''
''The New Mega 102.7''

Waterloo Media flips Adult Hits K274AX to "The New Mega 102.7"" today at noon as Austin's newest Rhythmic CHR outlet. Mega will feature Spanish and English Contemporary hits from Soda Estero, Camilo, Ariana Grande, Shakira and Bad Bunny. Plus Spanish Pop classic songs such as Natalia Lafourcade, Paulina Rubio, Moenia, Camila, Reik, and more.

Mega Program Director Roberto Ruiz said, "The Team and I are ecstatic to present a product that appeals to a generation of long-forgotten listeners who we feel will find comfort, nostalgia, and a sense of community in this broad spectrum of music. And we look forward to adding another successful brand to the Waterloo Media profile."

Ruiz will continue to program sister station KLZT (107.1 La Z), while searching for the best on-air talent for Mega. A full on air lineup will be announced soon, and the station can be streamed live now at mega1027.com.

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Broadcasters Foundation of America: Broadcasters Foundation of America held its annual breakfast during the NAB Show in Las Vegas, which honored several industry leaders. L-R: McVay Media President Mike McVay, Wiley Partner Kathleen Kirby, CBS and ABC Radio exec Don Bouloukos, RAB President/CEO Erica Farber, NBCU Local CRO & President Commercial Operations Frank Comerford, ABC Affiliate Relations Executive VP John Rouse, and ABC Radio Network President & ESPN Radio SVP Traug Keller.

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