Samsung Galaxy Launchpad Powered by iHeartRadio Launched

RADIO ONLINE | Thursday, March 23, 2023

iHeartMedia

iHeartMedia and Samsung Galaxy have announced "Samsung Galaxy Launchpad Powered by iHeartRadio," a program designed to develop and support emerging artists and generate mass awareness and exposure to support the growth of their music careers. Beginning Monday, March 27 at the 2023 "iHeartRadio Music Awards" the program will run through June, 2024 and provide exposure for Ice Spice and Jax across iHeartRadio broadcast, streaming and podcast platforms.

Additionally, the program will provide them with a team of content creators using the Samsung Galaxy S23 Ultra to amplify their exposure across the music marketplace and social media, catapulting these artists to the next level of their careers.

Ice Spice was hailed by fans and The New York Times as "rap's new princess." Rising out of the Bronx with a fresh spin, she dropped her 2023 debut EP "Like..?," showcasing clever tongue twisters, a saucy and seemingly effortless delivery and an uncanny ability to change our colloquial language with words like "munch," smoochie," "maddie" and "baddie."

Jax is a singer-songwriter with a soulful sound and individualistic spirit who started her career in a more behind-the-scenes role as a songwriter, but her hit "Victoria's Secret" via Atlantic Records has put her on the map as an artist. Most recently, she released "Cinderella Snapped" via Atlantic Records, an anthem against the societal norms.

"We are passionate about artist development and music discovery - it is the lifeblood of so many of our stations and to the entire music industry," said iHeartMedia Chief Programming Officer Tom Poleman. "Getting massive exposure across broadcast radio is critical to breaking emerging artists and introducing their music to new audiences. But so much goes into making someone a household name and Launchpad combines efforts with Samsung Galaxy to give these artists the tools and support to take them to that next level. We are so excited to see this program accelerate their career growth and significantly enhance their recognition as superstars."

"Our devices can enable artists to reach and engage their fans and foster deeper connection with them," added Samsung Electronics America SVP of Mobile Experience Janet Lee. "We look forward to seeing what Ice Spice and Jax create using our Galaxy S23 Ultra with its powerful camera and suite of creator tools."

"I'm so excited and grateful to be part of this program with iHeartRadio and Samsung so that I can connect with more music fans," said Jax. "I'm looking forward to sharing my music with even more listeners and give them a behind-the-scenes look at my life as an artist."

"Thanks iHeartRadio and Samsung," said Ice Spice. "It's so cool to collaborate with brands I grew up on."