RAB Presentation to Address Creative Wearout in Advertising

Radio Advertising Bureau (RAB)

RAB will host a complimentary presentation featuring the quantitative answer to one of the most frequently asked questions about thresholds for creative wearout and the factors that contribute to creative that drive KPIs. ABX Advertising Benchmark will share their latest study findings during an RAB live presentation, titled "Is Creative Wearout a Thing?"

During the presentation, Gary Getto, co-founder and president, ABX Advertising Benchmark Index, and John Fix, 27-year P&G veteran, will provide the quantitative answer to the question of wearout and the factors that contribute to creative that resonates and stands the test of time.

The live presentation will take place at noon CT on Wednesday, September 11. Registration for the presentation is free for RAB members and the advertising community. To register, click here.

Latest Radio Stories

Nueva Network Promotes Jose Mateo to President of Sales

Jose Mateo

Nueva Network, a Spanish-language audio network, elevates Jose Mateo (pictured) as President of Sales for Terrestrial Radio and Digital Media. Concurrently, industry veteran Jim Lyke joins as Senior Vice President of Sales and Business Development. "The strength of Nueva Network is rooted in our More

2025 Infinite Dial Study Shows Podcasts Rival TV in Reach

Cumulus Media and Westwood One

The latest findings from Edison Research's annual Infinite Dial study, now in its 27th year, highlight significant growth in digital audio and media usage across the U.S., underscoring a major shift in consumer habits towards podcasting. This week's Cumulus Media | Westwood One Audio Active Group blog More

Audacy, Kansas City Royals Announce Extended Partnership

KFNZ-FM (96.5 The Fan)/Kansas City

Audacy and the Kansas City Royals have agreed to a multi-year extension of their partnership, keeping KFNZ-FM (96.5 The Fan) as the Royals' flagship outlet. The station, Kansas City's first full-time FM sports broadcaster, will air all Spring Training, regular season, and postseason Royals games. More

MaxxKonnect, AudioScience Unveil Streaming Radio Multi-Tuner

MaxxKonnect, AudioScience

MaxxKonnect, in partnership with AudioScience, has launched the RMT416 streaming radio multi-tuner. This new device, which leverages AudioScience's ASI2816 platform, will be available to broadcasters through major broadcast dealers starting in April, 2025. The RMT416 is designed to support up to 16 More

FAB Announces 2025 Florida Broadcasters Hall of Fame Class

Florida Association of Broadcasters (FAB)

The Florida Association of Broadcasters (FAB) will recognize some of the most impactful, inspirational, and influential broadcasting legends during the 2025 Florida Broadcasters Hall of Fame Gala and award ceremony. The event will take place at 6:30-9pm on Thursday, June 26 at the More

Free Webinar to Showcase the New Features of SPECai

SPECai

SPECai, a provider of AI-powered advertising technology, is set to host a free webinar designed specifically for radio professionals. The webinar entitled, "Maximize the Power of SPECai's New Features: Streamlining Workflow and Boosting Sales," will take place on Thursday, March 27, More

Return to Menu

RAB Presentation to Address Creative Wearout in Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ^®

RAB Presentation to Address Creative Wearout in Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ®

Copyright © 1989-2025 RADIO ONLINE ^®