Nielsen Ratings

August 2024 PPM

Nielsen Ratings

August 2024 Trends

Colorado Springs

RAB Presentation to Address Creative Wearout in Advertising

Radio Advertising Bureau (RAB)

RAB will host a complimentary presentation featuring the quantitative answer to one of the most frequently asked questions about thresholds for creative wearout and the factors that contribute to creative that drive KPIs. ABX Advertising Benchmark will share their latest study findings during an RAB live presentation, titled "Is Creative Wearout a Thing?"

During the presentation, Gary Getto, co-founder and president, ABX Advertising Benchmark Index, and John Fix, 27-year P&G veteran, will provide the quantitative answer to the question of wearout and the factors that contribute to creative that resonates and stands the test of time.

The live presentation will take place at noon CT on Wednesday, September 11. Registration for the presentation is free for RAB members and the advertising community. To register, click here.

Latest Radio Stories

Beasley Broadcast Group Approves Reverse Stock Split

Beasley Media Group

Beasley Broadcast Group's board of directors has approved a reverse stock split of its Class A Common Stock and Class B Common Stock at a ratio of 1-for-20. Stockholders previously approved the reverse stock split on August 26 and provided the board More

Cumulus Names Vicari Ahee as RSM for Detroit, Ann Arbor

Theresa Vicari Ahee

Cumulus Media appoints Theresa Vicari Ahee as Regional Sales Manager for the company's six stations in Detroit and Ann Arbor, MI. Vicari Ahee brings more than 16 years of experience in media, public relations and marketing to the company. This marks More

Spanish Broadcasters Strengthen Hispanic Communities

Curtis LeGeyt

As the U.S. observes Hispanic Heritage Month, the role of Spanish language broadcasters in supporting the Hispanic community takes center stage. With more than 36.2 million Hispanics eligible to vote this election cycle, they represent a critical More

MIW, Beasley Announce Digital Sales Mentorship Program

Mentoring and Inspiring Women in Radio (MIW)

Mentoring and Inspiring Women in Radio has announced the first annual Digital Sales Mentorship program. This program is designed specifically to support the growth and evolution of women in Digital Radio Sales. This program is a year-long initiative More

KOOL (Big 94.5)/Phoenix Inks Extension with Niko Petrou

Niko Petrou

KOOL-FM (Big 94.5) in Phoenix inks a multiyear contract extension with 20-year radio veteran and afternoon host Niko Petrou. He'll continue to be heard on "The Niko Show" on weekdays from 2-7pm MT. He joined Audacy Country sister KMLE in 2018 as a More

Hudson Hott Exits Middays at KYSR (ALT 98.7) in Los Angeles

Hudson Hott

Hudson Hott exits iHeartMedia's Alternative KYSR (ALT 98.7) in Los Angeles where she hosted middays. Citing the high cost of living in California, she announced on Instagram that her family is relocating to North Carolina. She will host weekends and More

Return to Menu

RAB Presentation to Address Creative Wearout in Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2024 RADIO ONLINE ^®

RAB Presentation to Address Creative Wearout in Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2024 RADIO ONLINE ®

Copyright © 1989-2024 RADIO ONLINE ^®