Magellan AI Introduces Reach Lift Measurement with Wondery

RADIO ONLINE | Wednesday, September 4, 2024 | 11:35am CT

Magellan AI

Magellan AI has launched Reach Lift, a first-of-its-kind podcast measurement product brings advertisers visibility into reach-related campaign performance. Wondery collaborated with Magellan AI Reach Lift for the initial launch of the product. Reach Lift offers unduplicated reach insights for podcast campaigns within their broader digital media mix.

This new product gives advertisers access to reach-related performance metrics, and highlights opportunities for optimizing reach across podcast shows, allowing advertisers to make insights-driven planning and optimization decisions before, during and after a campaign.

"We're thrilled to work with Wondery to bring Reach Lift to advertisers," said Magellan AI Head of Publisher Partnerships Jim Ballas. "Our advanced analytics platform, combined with Wondery's premium content network, creates a powerful solution for advertisers seeking to optimize their podcast campaigns and find new, unreached audiences."

Wondery Head of Ad Measurement Alyson Sprague added, "Magellan AI Reach Lift provides advertisers with greater visibility into total campaign reach, and the role of podcast ads in a total digital media mix. We are excited to collaborate with Magellan for the launch of this innovative product, helping advertisers reach new, relevant audiences across the Wondery network."