Cumulus Media and TuneIn Expand Content Partnership Deal

RADIO ONLINE | Tuesday, October 29, 2024 | 12:10pm CT

Cumulus Media and TuneIn

Cumulus Media and TuneIn have renewed and expanded their existing content partnership. Under the terms of the deal, TuneIn will continue to make Cumulus Media's local sports, news, talk and entertainment programming available to its 75 million monthly global listeners. The extended agreement also includes a new, non-exclusive sales and supply partnership to optimize digital audio advertising monetization for Cumulus' 400 stations across 84 markets.

Also, as part of the agreement, audio streams of Cumulus Media stations and podcasts, which includes stations like WBAP, WLS 890 and KNBR, will remain available 24/7 through TuneIn.

"TuneIn naturally aligns with our strategy to expand our digital footprint and extend the reach of our diverse programming to a global audience," said Cumulus Media Chief Content Officer Brian Philips. "TuneIn offers significant global reach that makes it possible for listeners to easily discover our extensive collection of radio stations and podcasts almost anywhere through the TuneIn platform and 200 connected devices."

"We are excited to continue to expand our long-standing partnership with Cumulus to extend the reach of their comprehensive content offerings," added TuneIn CEO Rich Stern. "This partnership allows us to bring high-quality content to our listeners while also helping Cumulus monetize its digital audio advertising inventory effectively. It's a win-win for both companies and our audiences."