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KTCK/Dallas Reunites with TM Studios for Sonic Branding
RADIO ONLINE | Monday, December 9, 2024 |
KTCK-AM & FM (The Ticket) in Dallas has strengthened its long-standing partnership with TM Studios to refresh its iconic sound with new thematic jingles and branding. This collaboration builds on a rich history of custom sonic logos and musical branding that have become synonymous with the station's identity.
For years, TM Studios has played a key role in crafting The Ticket's signature sound, a reflection of the station's unique chemistry and personality-driven programming. The latest update includes custom themes designed to enhance the listener experience while maintaining The Ticket's distinctive audio identity.
The Ticket Program Director Jeff Catlin said, "When it comes to custom music themes and jingles for The Ticket, I know what I want and how it sounds in my head but speaking that musical language can be tough," Catlin said. "That's why I keep going back to TM. They're patient and can bring to life what I hear. And they work until it's absolutely perfect."
TM Studios composer and producer Greg Clancy commended Catlin's deep understanding of sonic branding. "Cat is a genius in the lab of guy radio, and he gets jingles and sonic branding," said Clancy. "He knows that the jingles cohesively hold the station together, allowing the station personalities to be unique and different from one another. Plus, the familiar logo creates instant brand recognition and the emotion of being with friends for the listeners."
The new package showcases the talents of renowned guitarist Andy Timmons and a world-class live band. Designed with versatility in mind, the themes are suited for Rock and Sports stations alike, offering flexibility for live presentations, stop set transitions, and more.
Hear the package as used on The Ticket here or listen to the entire package here.
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