Report: Black Americans Lead in Daily Audio Listening

RADIO ONLINE | Wednesday, February 19, 2025 | 2:51pm CT

Edison Research

Black Americans are not only major contributors to audio content, but they also stand out as some of the most engaged listeners, according to new data from Edison Research. The latest findings from Edison's Share of Ear study reveal that Black consumers in the U.S. spend an average of 4 hours and 23 minutes per day listening to audio, compared to 3 hours and 50 minutes among the Non-Black population. This amounts to more than 30 additional minutes of daily audio consumption.

The report highlights that Black listeners engage with a wide range of audio content, including music, podcasts, and Talk radio. Their consumption habits play a key role in driving the success of artists and creators across the industry.

The study's release comes at a time when Black artists continue to make significant cultural contributions. In recent weeks, rapper Kendrick Lamar has been at the center of major events, earning multiple Grammy Awards and delivering a standout performance during the Super Bowl halftime show. Meanwhile, the Recording Academy also honored Quincy Jones for his legendary work with artists like Frank Sinatra and Michael Jackson.

While artists and creators are often celebrated for their influence on music and media, Edison Research's latest insight underscores the importance of the audience itself. The data suggests that Black consumers play a pivotal role in shaping trends, supporting artists, and fueling the audio industry's ongoing growth.