Frequency Appoints Adtech Veteran Jason Kalin as CCO

RADIO ONLINE | Tuesday, March 11, 2025

Jason Kalin

Frequency, a provider in workflow automation and ad management, appoints Jason Kalin as its new Chief Commercial Officer. Kalin, an adtech veteran with over two decades of experience, will spearhead the company's sales, marketing, and customer success initiatives, steering Frequency into its next growth phase.

Kalin's appointment comes as the company gears up to introduce new monetization opportunities and innovations tailored for creator networks, publishers, and advertisers. His background includes a recent stint as Chief Business Officer at Nativo, where he played a role in enhancing the company's SaaS and monetization strategies.

"Frequency has a unique vision for the future of ad monetization-not just in audio, but across all creator networks. As consumption of creator content accelerates, the lack of real infrastructure for ad monetization remains a bottleneck to new opportunities," Kalin expressed. "I'm thrilled to join Frequency at such a dynamic time, helping the company strategically connect the ecosystem and support the new growth."

Pete Jimison, CEO of Frequency, highlighted Kalin's significant contributions to the adtech industry, particularly in enhancing content power and monetization for brands and publishers. "Jason's proven success in helping brands harness the power of content and providing publishers with greater monetization opportunities will be invaluable for advancing Frequency's mission," said Jimison. "By fostering key relationships and empowering partners with better tools, we will move quickly to shape new opportunities in this fast-growing channel of podcasting."