Veritonic Introduces Audience Insights for Podcast Industry

RADIO ONLINE | Tuesday, March 11, 2025

Veritonic

Veritonic, a provider of audio research and analytics, has unveiled its new Audience Insights solution, aiming to transform the way podcast networks, advertisers, and publishers understand their listeners. This new tool combines device graph technology with self-reported listener data to offer precise, scalable, and cost-effective demographic insights.

The podcast industry has historically struggled with acquiring reliable audience data, often facing issues with the cost, reliability, and completeness of information. Veritonic's latest solution addresses these challenges by employing a sophisticated multi-source approach, enhancing the accuracy and scalability of listener demographics at an affordable cost.

"With the rapid growth of podcasting, advertisers and publishers need reliable audience data to drive smarter decisions," explained Scott Simonelli, CEO of Veritonic. "Our Audience Insights solution finally delivers an accurate, scalable, and cost-effective way to understand podcast audiences at a deeper level, ensuring that brands and creators can maximize engagement and revenue."

The effectiveness of this new tool has already been recognized by industry players such as True Native Media, a leading podcast representation agency. Heather Osgood, CEO and Founder of True Native Media, commented on the significance of the solution: "Access to accurate and affordable demographic data is crucial for podcast advertisers and networks alike. Veritonic's Audience Insights solution demonstrates a strong capability to provide the clarity needed to better understand listeners and optimize both content and advertising strategies."