Loud Media Launches 105.9 GREG FM in Knoxville

RADIO ONLINE | Tuesday, June 9, 2026 | 4:00pm CT

WGAP-FM (GREG FM)/Knoxville

Loud Media has launched a new station in Knoxville, introducing the Greg Beharrell-centered GREG FM format to East Tennessee on 105.9 WGAP. The station, branded as 105.9 GREG FM, features the format developed by YEA Media Group and built around the humor, storytelling, observations and distinctive style of syndicated personality Greg Beharrell.

According to Loud Media, the format combines music, entertainment, comedy and unexpected content to create a unique 24-hour listening experience designed to stand apart from traditional radio offerings.

"Radio works best when it surprises people," said Aaron Ishmael, owner of Loud Media. "Greg has built a tremendous following by doing exactly that. His ability to connect with listeners through humor, storytelling, and a genuinely unique perspective makes him a perfect fit for our vision. When we learned about the GREG FM format from YEA Media Group, we knew Knoxville deserved to hear it."

Beharrell, known for his unconventional humor, welcomed the launch in his trademark style. "Launching GREG FM in Knoxville is more than I could have asked for," Beharrell said. "I've long been in awe of Knoxville, specifically, the rarity of the letter x being followed by the letter v which, like Greg FM, seems as though it shouldn't work, yet, somehow..."

The station is now airing throughout the Knoxville market on WGAP and is also available online and through connected listening platforms.