Salem Launches Talent Agency, Signs First Client

RADIO ONLINE | Tuesday, June 9, 2026 | 4:08pm CT

Salem Media

Salem Media has expanded its presence in the faith-based media sector with the launch of Salem Creators Agency (SCA), a new talent representation venture focused on faith-centric and family-friendly creators. The company also announced that Christian content creator, speaker and media personality Jason Jackson Jr. has become the agency's first client.

Salem said the new agency will provide strategic representation and business development services across publishing, podcasting, live events, speaking engagements, music, film and television. The move broadens Salem's role beyond content distribution and audience development into talent management and career growth.

"For years, we've worked alongside some of the most influential voices in media," said David Santrella, CEO of Salem Media. "Many of them are looking for more than platform monetization. They want a partner who not only understands their audience and shares their values but also has the experience to help them continue building their brands. Launching SCA is a natural next step for us."

According to Salem, the agency was created to address what it sees as a lack of representation firms focused specifically on faith-based and family-oriented talent. SCA will assist clients with speaking opportunities, publishing projects, brand partnerships, media appearances and other business ventures.

Andrew Samalot, Managing Director of Salem Creators Agency, said today's creators are building brands that extend beyond social media platforms and require broader strategic guidance.

Jackson, the agency's inaugural client, has amassed more than one million followers across social media since launching his platforms in 2023. His content focuses on faith, personal transformation, purpose and culture. After initially pursuing a football career, Jackson shifted his focus to ministry and content creation while in college. Today, he reaches audiences through social media, speaking engagements and his talk show, "The Pew."

"I've always believed God gave me this platform for a reason," Jackson said. "I'm excited to partner with a team that understands where I want to go and shares my heart for reaching people with a message of faith and hope."

Salem said SCA plans to continue adding talent as it builds a roster of faith-centric and family-friendly creators. The company operates a national radio network, digital platforms and publishing brands focused on Christian and conservative content.