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NYMRAD Issues Q3 2017 State of the Market Report
RADIO ONLINE | Tuesday, November 21, 2017 |
The New York Market Radio Association (NYMRAD) has released the its Third Quarter 2017 State of the New York Market Report. The analysis of the New York marketplace is designed to help advertisers understand radio's impact on consumers and its role in the local advertising landscape. The report assesses the New York area economy, including business drivers, and provides consumer research on music consumption, radio usage and more. In addition, the report places a special focus on the holiday season.
"When radio stations start to play holiday music, it puts consumers in a better mood to shop," said NYMRAD's Executive Director Debbie Beagan. "Radio ads drive consumers to search for brands online and ultimately leads to sales."
To view the full NYMRAD State of the Market Report click here.
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