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Diversis Capital Completes Acquisition of Marketron


Marketron
Marketron

Diversis Capital has completed its acquisition of Marketron, a provider of revenue management and audience engagement software. With this new investment, Marketron says the company will expand its focus on digital offerings as well as advanced advertising technologies including programmatic. Previous owner, BlackRock Capital, will remain involved with Marketron as an investor.

Diversis has named marketing technology leader Michael Collins as the company's new CEO replacing Jeff Haley. Haley had led Marketron since 2012 and will remain on the board. Collins, formerly CEO of Adelphic, a DSP acquired by Time Inc. last year, brings years of experience to the role. Prior to Adelphic, Collins founded and led Joule, WPP's global mobile advertising agency network.

"Marketron has been the undisputed leader in our space, delivering the software and services that enable our media clients to grow their businesses," said Collins. "The new investment from Diversis will allow us to rapidly evolve our product offerings and extend our leadership position."

"As a long-time partner, we are excited to see Marketron's commitment to growing new technologies as well as developing unique opportunities that are important for our company and the industry at large," said Beasley Media Group Chief Executive Officer Caroline Beasley.

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Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

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