Townsquare Media Acquires WOUR-FM/Utica-Rome NY

RADIO ONLINE | Thursday, February 15, 2018

Townsquare Media has agreed to acquire 19.5 kW Classic Rock WOUR-FM (96.9)/Utica, NY from Galaxy Communications LLC for $3.95 million. In addition, Townsquare will take over all sales efforts for the station under a Joint Sales Agreement (JSA), effective immediately. WOUR join the company's existing Utica-Rome outlets, including WFRG-FM (104.3), WLZW-FM (98.7), WODZ-FM (96.1) and WIBX-AM (950).

"We are pleased to announce this strategic acquisition which will strengthen our market leading position in Utica, NY," commented Townsquare Co-CEO Bill Wilson. "Our existing asset portfolio of three FM stations and one AM station currently captures the number one revenue and audience share in the market. Adding WOUR, the leading classic rock station in Utica, will expand the marketing solutions we offer our local clients while also significantly expanding our local audience and advertiser base."

Market President/Chief Revenue Officer Karen Carey added, "We are excited to add the powerful WOUR brand to our portfolio of top performing local stations, local digital platforms and local live events. WOUR is a heritage station in Utica with a valuable loyal audience and great advertiser relationships. We feel that WOUR is the perfect complement to our existing brands (Big Frog 104, Lite 98.7, 96.1 The Eagle and WIBX) and will allow us to offer more robust marketing solutions to our clients."

Bergner & Co. represented the seller in connection with the acquisition.