NYMRAD Publishes Q1 2018 State of the Market Report

RADIO ONLINE | Monday, April 23, 2018

NYMRAD

New York Market Radio Association (NYMRAD) has released its First Quarter 2018 State of the New York Market Report. The analysis of the New York marketplace is designed to help advertisers understand Radio's impact on consumers and its prominent role in the local advertising landscape. The report assesses the New York area economy, including business drivers and provides up-to-date consumer research on music consumption, radio usage and more.

In addition to the New York market, this quarterly report places a special focus on the summer season (which includes outdoor activities, museum exhibition openings, sporting events, and vacations).

"Interest and attendance in outdoor activities skyrockets during the summer months as people will be traveling by car to outdoor destinations such as amusements, parks and beaches. As time in-car increases during the season, it is the perfect time to use Radio advertising to reach consumers on the go" said NYMRAD Executive Director Debbie Beagan. "Radio's emotional and trusted connection with listeners makes it the most unique and engaging medium to drive brand awareness."

The NYMRAD State of the Market Report provides specific business trends as well as local information from a variety of sources including Nielsen Audio, New York Times, NJ Business, Labor Statistics for the New York City Region, Media Monitors and more.