Hundreds of Additional Agencies to Use Eastlan Ratings

RADIO ONLINE | Friday, June 29, 2018

At least 700 more agencies across the U.S. will soon have access to Eastlan Ratings data. Mooresville, NC-based Advantage Software (gotoadvantage.com) will integrate Eastlan's data into their media buying software suite, effective with Eastlan's Spring 2018 release. All agencies using Advantage will automatically receive access to all Eastlan data.

"Integrating Eastlan Ratings provides yet another option for our clients. This partnership helps us achieve our goal of offering an all-in-one and easy-to-use solution for agencies, including media planning and buying of all types," saids Advantage President Ellen Coulter.

"We are dedicated to doing everything we can to make it as easy as possible for buyers to choose radio," added Eastlan Ratings President/CEO Mike Gould. "Over the past year, we have heard from many agencies around the country that having Eastlan available to them as they switch to Advantage is critical. We appreciate Ellen and her team working so quickly to make it happen."