Triton Digital Adds Adform's DSP to a2x Marketplace

RADIO ONLINE | Tuesday, September 11, 2018

Triton Digital

Triton Digital announces a partnership with Adform, an independent advertising technology platform company, to integrate Adform's DSP with Triton Digital's programmatic audio marketplace, a2x. The deal enables Adform's buyers to make targeted, non-skippable and brand safe audio ad buys through both open marketplace and private marketplace transactions. As a result of this integration, Adform's buyers can now make programmatic audio ad buys alongside display and video buys in one seamless, streamlined transaction.

"We remain committed to providing our advertisers with innovative ways to connect with their target audience across a range of devices, including desktop, mobile devices, and smart speakers, and our integration with Triton Digital's a2x strengthens that commitment," said Adform Senior VP Global Revenue Development Rick Jones. "a2x provides our buyers with access to top-tier digital audio inventory that spans podcasts, broadcast radio, online games, sports, online music services, and more."

"We are proud to integrate Adform with a2x, and to enable their buyers to utilize the power and efficiency of digital audio to reach their desired audience," said Triton Digital Managing Director, Market Development and Strategy Benjamin Masse. "With a large global footprint, Adform's adoption of digital audio will undoubtedly further the growth of the channel and the channel and the industry at large."