Canada's Quebecor Media Group Signs with Triton Digital
|RADIO ONLINE | Tuesday, October 9, 2018 | 12:50pm CT|
Triton Digital signs with Canadian company Quebecor Media Group to power its digital audio and podcast strategy. Under the deal, Quebecor will use Triton's audio streaming network to deliver audio content to its online listening audience, and the Tap Ad Server to insert targeted ads into their online streams. To support their monetization goals, Quebecor will utilize Triton's programmatic audio marketplace (a2x) and audio SSP (Yield-Op) to make their online audio inventory available to media buyers through both open and private deals.
In addition, Quebecor will utilize Triton's integration with the Omny Studio platform to capture, edit, and distribute engaging podcast content to their online listeners, and Triton's Webcast Metrics service to measure their audience.
"We are proud to offer Quebecers a new, bold, state-of-the-art media," said Quebecor Digital VP Mathieu Turbide. We have surrounded ourselves with the best in their field, both internally and with partners such as Triton Digital. With unparalleled expertise in digital audio and a technology hub right here in Montreal, there was no better partner than Triton Digital to take our project to where it should be."
"Together with Omny Studio, we are proud to be providing Quebecor with an enterprise-level suite of digital audio technology and solutions that simplify the management and monetization of their streaming audio and podcast content," added Triton Digital President of Market Development John Rosso. "We are proud to call Quebecor a partner and look forward to supporting them as they continue to evolve their digital audio strategy."