Cox Media Group Launches New Analytics for Broadcast Radio

RADIO ONLINE | Tuesday, October 16, 2018

Cox Media Group

Cox Media Group (CMG) announces the launch of Cox Analytics for Broadcast, an insights platform for radio advertisers. The new solution helps advertisers target active consumers in their product category and track the effectiveness of their campaigns through detailed analysis of their website traffic. By utilizing the power of social media to identify these insights, CMG can tap into its digital audience -- matching offline to online audiences. The numbers are generated through a custom dashboard, which allows advertisers to improve performance and understand what is driving their results.

"Cox Analytics for Broadcast leverages robust data streams to provide powerful insights to our radio advertisers - resulting in more informed, calculated marketing decisions for our clients," said VP/Audience & Content Tim Clarke. "We've developed a program to combine over the air audiences, social media audiences, first-party data and advertiser schedules to better understand the consumer actions influenced by radio advertisements."

"These new capabilities will transform the way our clients target consumers and advertise with our radio platforms. Through Cox Analytics for Broadcast, we can measure the effectiveness of these audience segments, attribute actions taken by consumers and provide insightful research and data to reach ROI and help meet our clients' goals," said Executive Director of Revenue Katie Reid.