Horizon Media Uses Jelli for Programmatic Radio Upfronts

RADIO ONLINE | Tuesday, November 6, 2018

Jelli

Jelli, a programmatic platform for buying and selling audio advertising, and Horizon Media have partnered with Jelli's demand-side platform SpotPlan. Horizon becomes the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. Horizon Media has also extended its use of SpotPlan to activate audio upfronts on behalf of clients. Prior to this, Horizon has worked with Jelli as an early access partner, including the agency's pilot test of the first-ever live programmatic transaction for spot radio in September, 2015.

"We continue to see significant value in SpotPlan's planning and buying capabilities coupled with the opportunity to align our clients with relevant audience segments through iHeart's Smart Audio marketplace," said Horizon Media Senior VP/Managing Director Audio Investments and Promotions Lauren Russo. "The platform continues to evolve to include features that are essential in evaluating and optimizing media schedules. We are impressed with the company's growing focus on supporting new channels of distribution in the audio space, which is critical as we migrate further into streaming, podcasting and voice."

"Our work with Horizon underscores the major shift to programmatic happening in radio," said Jelli CRO Rich Knopke. "And this is just the beginning with streaming and voice advertising on the rise. We're excited to be working with a world-class agency like Horizon to bring programmatic radio ad buying to brands nationwide."