Veritone, Cumulus Media Announce Expanded Agreement
|RADIO ONLINE | Thursday, November 29, 2018|
Veritone, the creator of aiWARE, announces an expanded agreement with Cumulus Media to license the aiWARE technology that provides near real-time ad intelligence and insights for Cumulus' advertisers and sponsors. Under the deal, Cumulus Media's radio stations in the top 50 markets will be able to use Veritone's AI platform to quantify results for both spot-based and endorsement-based advertising campaigns.
"Proving return on investment for radio ad campaigns remains a major challenge for radio stations and advertisers alike," said Veritone co-founder and President Ryan Steelberg. "We are pleased to provide radio powerhouse Cumulus Media access to our state-of-the-art AI platform, aiWARE, which will provide its customers with the AI-derived analytics needed to quantify their return on investment. These insights will help empower Cumulus' sales force and national sales partners to engage in more data-driven conversations with advertisers and support their ongoing efforts to grow revenue."
"As advertising has become more data-driven, it's imperative that we as an industry evolve to meet the needs of advertisers," said Cumulus Media EVP/Operations Dave Milner. "We know radio works which is why we just launched the EPC Guarantee that gives free advertising if our campaign fails to meet the results we promise to deliver. Radio remains the number one reach medium in America and is also highly efficient. Veritone now enables us to quantify the value delivered through any radio broadcast campaign or on-air sponsorship, at scale."