Nielsen, Hearst Ink Agreement for PPM Ratings in Baltimore


Nielsen and Hearst Television announced Thursday a renewal agreement for its radio & television outlets, behavioral insights and measurement services. The deal provides Hearst stations with local electronic ratings across its 26 local markets, as well as PPM-based audio ratings for Rock WIYY-FM (98 Rock) and News/Talk WBAL-AM/Baltimore. With this new deal, Hearst stations will continue to utilize a wide range of Nielsen data and software solutions.

"Nielsen is an important partner in our television and radio station business," said Hearst Television Senior VP/Sales Eric Meyrowitz. "We look forward to utilizing Nielsen's audience measurement solutions and measurement enhancements to showcase the value of our audiences and deliver increased ROI to our advertisers."

"Hearst Television is one of the most innovative broadcasters in the industry and is at the forefront of providing advertisers access to viewers across traditional and digital platforms," said Nielsen Local Media Managing Director Jeff Wender. "We are thrilled to reach this agreement with Hearst Television and to collaborate on the best ways to monetize their highly desirable audiences. As part of our client commitment, we will work alongside Hearst Television to provide the tools they need to tell their winning story and deliver on their business objectives."

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