Report: New York Market Radio Details The Digital Advantage
|RADIO ONLINE | Sunday, December 30, 2018|
According to a report from New York Market Radio (NYMRAD), broadcast radio reaches 13.2 million adults 18+ in the New York metro each week. That's a greater weekly reach than broadcast TV, non-premium cable or newspapers. It's even more than Facebook or Google reach in a month. However, more than one in five (21%) of New York metro adults 18+ listened to a local radio station over the Internet or an app in the past month, or 3.1 million.
The age composition shows strength in the 25-54 age group. In fact, adults 18+ who listened to a local radio station online in the past month are 26% more likely than the market average to be between the ages of 25 and 54. This group is also affluent. Over half (55%) have annual household incomes of $75,000 or more. And, adults 18+ who listened to a local radio outlet online in the past month are 12% more likely than the market average to have a household income of $100,000 or more.
Online radio listeners are more educated than the general population. More than two-thirds (67%) of adults 18+ who listened to a local radio station online in the past month have at least some college education, exceeding the market average by 10%. In addition to an ideal composition based on age, income, and education, those who listen to local radio online have lots of other great characteristics. for example, over half (53%) of adults 18+ who have listened to a local station online in the past month are employed in white-collar occupations, exceeding the market average by 17%.