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RAB to Present Sales and Marketing Sessions at NAB Show


The Radio Advertising Bureau
The Radio Advertising Bureau

The Radio Advertising Bureau (RAB) will present four revenue and development-oriented sales and marketing sessions at this year's NAB Show to be held in Las Vegas, April 6-11. These sessions are a part of the Business of Media program, at the Las Vegas Convention Center North Hall. The four sessions, led by the RAB Professional Development team, feature an array of radio and digital executives who will share their perspectives on creating radio commercials that drive revenue.

"This year's sessions will leave managers and sellers with new strategies and ideas to present an integrated media approach showcasing radio's multi-platform offerings to clients from major spenders as well as those found on Main Street," noted RAB President/CEO Erica Farber. "The professional development offerings at the upcoming NAB Show are not to be missed by any attending radio seller or manager."

The Radio Advertising Bureau's sessions include:

Radio Engage
Commercials are the fuel that drives revenue. Bad creative can drive away listeners and cost stations valuable advertising revenue. In this session, you'll laugh, you'll cry, you'll be surprised, and you'll be inspired. Most importantly, you'll walk away with a rejuvenated passion to help your clients take advantage of Radio's power.

Radio/TV Small/Medium Markets Engage
Radio and TV small and medium market experts share case studies and their profitable revenue- generating ideas and strategies. It's an opportunity to learn from one another then bring it back to your market.

Digital and Data: From Disruption to Acceleration
In this two-part session, RAB President and CEO Erica Farber engages with industry analyst, Gordon Borrell and broadcast company leaders. You'll understand how digital and data continue to reshape the advertising landscape and how successful companies are adapting to this disruption and accelerating their business growth.

Media Sellers: What Now? What Next?
The world of marketing and advertising is changing faster than you can read this. In this fast-paced session, learn to embrace disruption, adopt new ideas, and maintain what makes traditional media vital and vibrant in the new media landscape.

For more information about the NAB Show and Business of Media program visit rab.com.

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