Entercom, Nielsen Ink Data-Driven Multi-Year Agreement

RADIO ONLINE | Wednesday, April 24, 2019

Entercom

Entercom and Nielsen have announced a multi-year strategic agreement for a suite of measurement tools aimed at enhancing the broadcaster's data-driven capabilities for advertisers. As part of the deal, Entercom will add new products including Nielsen Media Impact, RHIZA, Nielsen Marketing Cloud and the Tally Engine API. The agreement also includes other Nielsen products, such as the Nielsen Radio Market Report, Tapscan, and the nationwide and national regional database, as well as Arbitrends, Weeklies, PD Advantage Web, Gracenote and The Analysis Tool, in select markets across Entercom's portfolio of 235 radio stations.

Nielsen Media Impact is a cross-platform media planning solution. In 2018, NMI introduced the addition of national AM/FM radio in Portable People Meter radio markets, allowing media buyers to understand the value of radio and the incremental reach achieved by including radio in the media mix.

"We are excited about the possibilities that this portfolio of measurement tools brings to our business," said Entercom COO Weezie Kramer. "This agreement is part of our strategy to demonstrate the impact of including radio in an advertiser's media mix to deliver optimal campaign reach and frequency."

"As an industry leader, Entercom is on the vanguard of all things audio," said Nielsen Audio Managing Director Brad Kelly. "Nielsen is pleased to continue our long standing collaborative relationship with Entercom. Despite the fragmentation that exists across the broader media ecosystem, radio remains remarkably resilient with American consumers. Entercom is a trusted and indispensable partner as we evolve the Nielsen Audio suite of services to better understand and demonstrate audio's unique relationship with listeners and its exceptional value proposition for advertisers large and small."