Triton Digital Signs Moody Radio for Streaming, Measurement
|RADIO ONLINE | Monday, May 13, 2019|
Triton Digital has announced that Moody Radio, one of the oldest Christian radio networks in the U.S., has selected Triton Digital to power the delivery and measurement of streaming audio content for its national network of stations. Through this partnership, Moody Radio will utilize Triton's audio streaming network to deliver Moody Radio's content online, including teaching programs, interactive talk shows, local morning shows, Christian music and more. In addition, Moody will use Triton's Webcast Metrics measurement service to measure their listening audience.
"With Moody Radio, we pride ourselves on delivering practical and life-changing content that is always on - 24 hours per day, seven days per week," said Moody Radio VP Doug Hastings. "Triton Digital is the perfect partner to support our digital audio strategy, as their audio delivery network provides the unparalleled reliability and support we need to keep Moody Radio always-on, and at the highest quality. In addition, their audience measurement service will provide us with an insightful look into the consumption and performance of our streaming audio, which will help us further enhance our programming from both a content creation and scheduling perspective."
"We are pleased to provide Moody Radio with the tools they need to deliver their audio content, and to deepen their understanding of how and when that content is being consumed," added Triton Digital President of Market Development John Rosso. "We look forward to supporting Moody Radio's mission of connecting their loyal listening audience with engaging, meaningful content, and to helping them continue to provide a reliable and enjoyable listening experience across all of their online streams."