Triton Digital Integrates dataxu's TouchPoint DSP with a2x

RADIO ONLINE | Monday, May 20, 2019

Triton Digital

Triton Digital has announced the integration of its programmatic audio advertising marketplace a2x with the TouchPoint DSP by dataxu, a software provider for marketing professionals. The integration provides dataxu's customers with the ability to add online audio from broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals.

"We are proud to have dataxu integrated with a2x," said Triton Digital Market Development and Strategy Managing Director Benjamin Masse. "We look forward to fueling the success of their buyers with the flexibility and enhanced targetability that is made possible through our transparent programmatic marketplace, and to increasing their reach through the addition of our premium audio inventory on connected devices such as desktops, mobile, and smart speakers."

"Triton Digital shares our passion for delivering state-of-the-art technology and services that maximize reach, minimize hassle, and generate meaningful revenue, which made our decision to integrate with them an easy one," added dataxu Director/Marketplace Ziggy Zografakis.