Research Director Inc. Debuts Exact Age Report 3.0

RADIO ONLINE | Wednesday, June 19, 2019

Research Director

Research Director announced the unveiling of Exact Age 3.0, a targeting tool to market to audiences. "The term exact age is a slight misnomer," said Research Director partner Marc Greenspan. "You will have detailed knowledge of the exact age as well as the gender and ethnicity of the listeners that contribute the most listening to you, your format group, and your competitors. For example, you don't need to market to Adults 35-44 when your competitor is winning with 37-year-old Hispanic men. It comes down to focus."

Research Director partner Charlie Sislen added, "The power of this report, when combined with other tools like our Hot Zip Report, is that it gives you the ability to impact your ratings at a negligible cost. Imagine having this kind of detailed information for every metro radio station plus all appropriate formats in your market. It is a key to success."

Join Sislen for a free webinar on June 27th at 2pm ET that will show how the new Exact Age 3.0 report -- in conjunction with Research Director's suite of reports and services -- will help better analyze and grow ratings. Space is limited - sign up by visiting https://attendee.gotowebinar.com/register/8522144602176596236