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Esports Watchers Likely Heavy Radio and Podcast Listeners


In a new study of the world of esports and its popularity, Cumulus Media and Westwood One found that heavy esports watchers are more likely to be heavy AM/FM radio listeners. The survey performed last February explored the habits of esports watchers and video game players to better understand this expanding audience. Using MARU/Matchbox, the company surveyed 602 respondents between the ages of 13 and 44 who indicated they were frequent or occasional esports watchers or video game players.

Key takeaways:

  • Heavy esports watchers are more likely to be heavy AM/FM radio listeners
  • Heavy esports watchers and heavy video game players are media junkies, consuming a wide variety of media simultaneously
  • Heavy esports watchers and heavy video game players are more likely to be heavy podcast listeners
  • Heavy esports watchers and heavy video game players prefer Facebook, Twitter, and Instagram
  • Esports events are gaining popularity among heavy esports watchers and heavy video game players
  • Heavy esports watchers and heavy video game players are super sports fans with high levels of interest in major league sports like the NFL, MLB, NBA, and NCAA basketball

Westwood One and the multi-platform media brand Subnation recently announced a new strategic alliance to bring esports audio content to fans across the country. The first collaboration between the two companies is a weekly feature in Westwood One's syndicated "Zach Sang Show." Gaming legend Paul "ReDeYe" Chaloner will join Zach on his show every week to talk about gaming news, current standings and new releases.

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