Edison's The Infinite Dial Germany Set to Debut in 2019
|RADIO ONLINE | Monday, July 8, 2019|
The Infinite Dial, a study on digital audio, mobile, smart speakers, podcast consumption and social media from Edison Research, has just been commissioned by Berlin-based RTL Radio Deutschland for implementation in Germany. It joins the U.S., Canada, Australia and South Africa with Digital Media Research from U.S.-Based Edison Research. The Infinite Dial is the longest running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.
RTL Radio Deutschland is the leading German radio group. With its stations and brands, the company serves all relevant platforms. RTL Radio Deutschland recently started Audio Now, a podcasting platform for Germany showing a range of popular podcasts in German and English language, including exclusive podcasts and audio series.
The results from the first in The Infinite Dial Germany will be revealed on September 3 in Berlin, and will be published simultaneously online on www.audionow.de and Edison Research websites.
"In addition to our content expertise and innovative offerings, we are pleased to be able to provide a reliable data source for the use of digital audio in Germany in the future. In Edison Research we have found the perfect partner for this. We are very much looking forward to the results, which will certainly be giving us exclusive insights into this future relevant area of media consumer behavior," said RTL Radio Deutschland CEO Stephan Schmitter.
"Germany's addition of The Infinite Dial study comes at the perfect time. As digital audio is experiencing such explosive growth, it is crucial to have quality, consistent measurement of the space. We are thrilled to add Germany to the list of countries employing the Infinite Dial," added Edison Research President Larry Rosin.