Quu Unveils Unique Synchronized Radio Ad Messaging System
|RADIO ONLINE | Tuesday, July 9, 2019|
Quu unveils a unique synchronized automated process experience which connects audio ads to an accompanying text and image for advertisers and listeners across the dashboard display on car radio receivers. The first of its kind, this technology offers the unique ability for radio stations to manage music and album art, as well as create station messaging and ad campaigns that are synchronized with on-air ads. By utilizing Quu, all messages and images can be featured on the air in targeted dayparts.
The technology also provides listeners with ability when they hear something they like to see it, remember it and take action. Studies show that when an audio ad is combined with a visual companion, the effectiveness of the ad is increased by more than 500% resulting in a measurable increase in sales and a clear ROI.
Company founder Joe Harb said, "Radio is heading in a great direction with the connected car," said Harb. "Quu has been an innovator in the radio-listener-advertiser connection. I'm very excited about the new products we're working on that will transform radio as you know it."
Beasley Media Group has been implementing the Radio Data System (RDS) technology over the past several months. "As a client, we have seen the benefits of this exciting technology firsthand," said Beasley Media Group CEO Caroline Beasley. "QUU provides the important foundation our company needs to bring visual context to today's multiplatform radio experience as we look forward to the connected car, driving engaging capabilities for our listeners and increasing results for our advertisers."