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Nielsen Inks PMM for Podcast Listener Buying Power Service
RADIO ONLINE | Tuesday, October 15, 2019 |
Nielsen has announced that Podcast Media Marketing (PMM) has subscribed to its Podcast Listener Buying Power Service. Nielsen says PMM is the sales and sponsorship team for many top podcasts in the industry. The Nielsen service, launched in August and allows clients to profile shows using program titles collected from its subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights.
The Podcast Listener Buying Power service has an effective sample of over 30,000 respondents, with the ability to capture results for specific programs. It also features insights on podcast listening across 18 podcast genres, over 2000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick-service restaurants, home improvement retailers and more. The reports are generated from web-based software and have a two-time per year data release.
"PMM is excited to team up with Nielsen on their Podcast Listener Buying Power service," said PMM President David Raphael. We've known the power of podcasting sponsors for a long time, and being able to connect that with Nielsen data behind it will be hugely instrumental in welcoming new sponsors into the space and deepening partnerships with existing sponsors."
"We heard from podcasters and agencies that they need analytics about podcast listeners and their consumer habits," said added Nielsen Audio SVP/National Audio Services Bruce Supovitz. "That's exactly what this service offers. We are delighted to welcome PMM and their incredible roster of podcast programs to Nielsen's Podcast Listener Buying Power service. We look forward to providing this highly respected podcast company with insights that will fuel their growth."
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