Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

Report: Radio is Effective Tool for Political Campaigns


Westwood One
Westwood One

Broadcast AM/FM radio is a consistently effective tool for political campaigns needing to cut through the clutter, according to a Westwood One blog post. WWO says the medium reaches a "massive, engaged and diverse audience across the political party spectrum." Using Nielsen Scarborough data and Nielsen Media Impact, Nielsen's cross media optimization system, the company examined AM/FM radio's reach, demonstrating that broadcast radio gets out the vote.

AM/FM radio has mass reach
According to Nielsen Scarborough data, AM/FM radio reaches 88% of likely voters, more than the Internet (85%), TV (83%), and Facebook (62%). AM/FM radio also has significantly greater reach among likely voters than SiriusXM (18%), Pandora (17%), and Spotify (10%).

AM/FM radio reaches Twitter users
With the recent announcement that Twitter will no longer take political ads leading up to the 2020 election, AM/FM radio steps in to fill the void. According to Scarborough, AM/FM radio (88%) outreaches Twitter (18%) among likely voters. Among likely voters, 90% of Twitter users are reached by AM/FM radio. By investing in AM/FM radio, political campaigns get virtually the entire Twitter audience for free.

AM/FM radio reaches every key voting segment
88% of Democrats, Republicans, and Swing voters are reached weekly by AM/FM radio.

AM/FM radio makes your TV better
According to an actual U.S. Senate campaign run in Nielsen Media Impact for an October 2018 media buy, a TV only media plan achieves a 79% reach. Reallocating 20% of the media budget to AM/FM radio boosts reach to 90%, a +14% increase in incremental reach versus just TV alone for the same budget.

Advertisement

Latest Radio Stories

AWMF Unveils 49th Annual Gracie Awards Winners
Gracies
Gracies
The Alliance for Women in Media Foundation (AWMF) has announced winners of the 49th Annual Gracie Awards. The Gracies celebrate outstanding achievements in media dedicated to women, by women, and about women across diverse platforms in news and More

iHM Announces Partnership Extension with D.C. United
D.C. United
D.C. United
iHeartMedia/Washington, DC inks an extension to its partnership agreement with D.C. United to deliver local radio broadcast for all of the club's 2024 Major League Soccer regular season matches, effective through the end of the 2024 season. As part More

CMN Promotes Robert Blum, Tyler Brewer & Chris Kleiber
Compass Media Networks
Compass Media Networks
Compass Media Networks promotes three-long-standing executives, Robert Blum, Tyler Brewer and Chris Kleiber, who will collectively oversee the content creation, production and distribution of the company's play-by-play sports platform. The More
Advertisement

Matt Pinfield Joins The SoCal Sound for Afternoons
Matt Pinfield
Matt Pinfield
Veteran air talent and television host Matt Pinfield is joining KCSN-FM (88.5 FM The SoCal Sound) in Los Angeles as AAA outlet's new afternoon host from 2-6pm. The music personality fills the spot left open by Andy Chanley, who announced earlier More

High Plains Radio Network Seeks Chapter 11 Bankruptcy
High Plains Radio Network
High Plains Radio Network
High Plains Radio Network, a broadcaster operating in Texas, Arkansas and New Mexico, is seeking Chapter 11 bankruptcy protection. With its petition filed in the Northern District of Texas, the company disclosed debts and assets each ranging between More

Kansas House Endorses AM Radio for Every Vehicle Act
Kansas Association of Broadcasters
Kansas Association of Broadcasters
The Kansas House made a significant show of support for Kansas broadcasters and AM radio by passing House Concurrent Resolution 5026, with a 109-14 vote. The resolution endorses the Federal AM Radio for Every Vehicle Act. The measure, proposed in More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Quick Snaps
Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

Advertisement

Advertisement