Gen Media Partners Creates IBA Radio Sales Rep Firm

RADIO ONLINE | Wednesday, September 30, 2020

Independent Broadcasters Association and Gen Media Partners

The Independent Broadcasters Association (IBA) and Gen Media Partners (GMP) have announced the formation of IBA Radio Sales, a national sales and marketing team under Gen Media Partners, exclusively for IBA members.

"IBA membership has been growing exponentially, stated IBA President Ron Stone. "To date, we have 900 members and more stations are joining every day. The number one request from prospective IBA members from our survey, conducted a few weeks ago while we were gauging interest for an IBA, was 'we want our own rep firm.' This opportunity with Gen Media Partners, known for successfully representing independent broadcasters in all size markets, is the ideal national sales partner to represent IBA member stations with this creation of a rep firm dedicated solely to IBA members."

He added, "Our goal is for every independent operator to join IBA and reap the benefits of being represented by IBA Radio Sales. The Board and I are very excited about working with Gen Media Partners to build our national sales platform and the opportunities IBA Radio Sales will bring to our members."

"This is an incredible opportunity for Gen Media Partners and for IBA member stations," said Gen Media Partners CEO Kevin Garrity. "Gen Media Partners was built on the strength of independent broadcasters and creating IBA Radio Sales is a natural extension of that. Uniting as members of the Independent Broadcasters Association, owners and operators retain their independence while gaining the advantages of scale, allowing them to compete more effectively with large corporations. I encourage every independent broadcaster to contact Ron about joining IBA to take advantage of the significant benefits that membership provides, including the IBA Radio Sales national platform."