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Nielsen, Waterloo Media/Sinclair Reach Multi-Year Deal
RADIO ONLINE | Monday, December 14, 2020 |
Nielsen and Waterloo Media/Sinclair Telecable ink an agreement under which Nielsen will provide measurement services for audio PPM measurement. Waterloo Media/Sinclair is based in Norfolk, Virginia Beach-Newport News and Austin. This will be a renewal of services in Austin and a new multi-year deal in Norfolk, Virginia Beach-Newport News. The agreement also includes TAPSCAN, the a web-based sales proposal and analysis software system for radio used by over 19,000 radio sales pros.
"We are looking forward to using Nielsen data to help us demonstrate ROI for our advertisers," said Sinclair President Bob Sinclair Sr. "These insights will help us plan the most effective radio strategies for our clients, and showcase the value of radio."
"We could not be more excited to expand our relationship with Sinclair," added Nielsen Audio Managing Director Brad Kelly. "As a long time industry leader, Sinclair continues to innovate, in the midst of so much fragmentation and change. As the landscape continues to evolve, we look forward to empowering Sinclair with the tools that they need for the future trajectory of measurement."
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