Nielsen, Carter Broadcast Group Ink Multi-Year Agreement

RADIO ONLINE | Thursday, March 11, 2021

Nielsen

Nielsen and Carter Broadcast Group have reached a multi-year renewal agreement for Nielsen Audio measurement. The deal encompasses Nielsen's local syndicated products and services. Specifically, the new agreement includes the PPM local market report, respondent level data, TAPSCAN web, PPM weeklies, PDAdvantage Web and Nielsen Scarborough.

Carter Broadcast Group, Inc. is based in Kansas City, MO and is the oldest black-owned and family operated radio broadcast company in the U.S. The Carter Family owns and operates KPRT-AM, KPRT-IA, KPRS-IF and KPRS-FM.

"Everyone counts -- and everyone needs to be counted," said Carter Broadcast Group Senior Vice President Christopher "Rod" Carter. "That's true across all media but particularly for minority-owned media. Since 1950, as America's oldest black owned and family operated radio station, Carter Broadcast Group relies on Nielsen to provide the marketplace with accurate audience measurement and sampling while pursuing other advancements in revenue generation for the radio industry. We look forward to continuing our long-standing, mutually beneficial relationship with the Nielsen team."

"Nielsen takes our responsibility to diversity, equity and inclusion very seriously. We incorporate these foundational priorities into our panels, audience estimates, and our business practices," commented Nielsen Audio Managing Director Brad Kelly. We appreciate the trust the Carter Family continues to place in Nielsen to deliver representative, impartial radio audience estimates that reflect the diversity of the Kansas City marketplace. Radio has a unique and powerful connection with African American consumers. With Nielsen Audio in its toolkit, Carter Broadcast Group is well-equipped to showcase its impressive value to the advertising community."