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2021 Radio Mercury Awards Winners Announced


2021 Radio Mercury Awards
2021 Radio Mercury Awards

Winners for the 30th anniversary Radio Mercury Awards were announced virtually Wednesday evening at the 2021 event. This year's winners captured the creativity taking place during the last year and a half and reflect the unprecedented times. During the awards, Campbell Ewald Detroit/NY Executive Creative Director Alejandro Ortiz was announced as the chief judge for the 2022 Radio Mercury Awards. Additionally, it was announced that the Creative Use of Nonbroadcast Audio category ended in a tie, resulting in two winners.

"This year, it took us two days to fully deliberate, as this year's winners really impressed the jury with their overall approach to messaging and storytelling," said BBDO Atlanta Chief Judge and Chief Creative Officer Robin Fitzgerald. "The winning work shone through, made us laugh, feel inspired and even made us a little hungry for soup dumplings."

"The 30th anniversary awards presentation once again reflected the power of radio creative and its ability to grow brands and deliver for advertisers," noted RAB President/CEO Erica Farber and chair of the Radio Creative Fund. "The Radio Mercury Awards continue to advance the medium forward by showcasing innovative, creative and effective radio and audio commercial work."

The virtual presentation, produced by the Radio Advertising Bureau and hosted by Fitzgerald and Chris Smith, principal and chief creative officer, Plot Twist Creativity, featured this year's final round jury, who served as presenters for the awards alongside previous Radio Mercury Awards best-of-show winners. Finalists and attendees from across the country celebrated this year's winners virtually.

The following is the list of winning spots:

Creative Radio Campaign: Agency/Production Company/Advertiser/Radio Station or Group

Barbershop Quartet
Progressive Insurance
Arnold Worldwide

Motel 6 2020 Radio Campaign
Motel 6
The Richards Group

Creative Radio Spot for a Cause: Agency/Production Company/Advertiser

How to Play Soccer
The Aspen Institute's Project Play
Arnold Worldwide

Creative Radio Spot: Agency/Production Company/Advertiser

Snickers "Commercial Free"
Mars Chocolate North America
BBDO NY

Car Dealership
Postmates
Mother LA

Creative Radio Spot: Insightful Voice

Meemaw
Motel 6
Barkley

Creative Radio Spot: Radio Station or Group

Disco Colonoscopy
Kansas Medical Clinic
Alpha Media

Ballwash.Com Valentine's Day 2020
Ballsy
Cumulus Media Atlanta

Creative Spot for a Cause: Radio Station or Group

Black Voices of Humboldt County #2
In-House PSA
Lost Coast Communications, Inc.

Creative Use of Nonbroadcast Audio

Bedtime Stories
Walmart
FCB Chicago

Radio Recliner
Bridge Senior Living
Luckie

Creative Use of Songs/Music (Original or Repurposed)

Chinchilla
Absolute Roofing
The Studio at iHeartMedia

Integrated Brand Campaign with Radio/Audio
When All You Can Food Is Think About
Postmates
Mother LA

Purpose-Driven Spot or Campaign: Agency/Production Company/Advertiser/Radio Station or Group

Bingo Recovery
Northstar Problem Gambling Alliance
Preston Spire

Radio Station or Group Promotional Spot or Campaign

Black Excellence
In-House Campaign
iHeartMedia

To listen to all the work awarded, click here.

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