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Hope Media Group to Acquire WLFE-FM in Miami
RADIO ONLINE | Wednesday, September 14, 2022 |
Hope Media Group (HMG) intends to purchase 100kW Christian CHR WLFE-FM (90.3) licensed to Cutler Bay, FL which provides coverage to Miami from Calvary Chapel of Kendall, FL. Terms were not disclosed. HMG plans for it to serve as the South Florida outlet of "Vida Unida," its Spanish-language format, whose flagship is KHVU (91.7) in Houston. This builds on the expansion of Vida Unida's platforms following its merger with WAY Media earlier this year.
"With over 1.5 million Spanish-speakers in the Houston region, we've had a heart to engage this group with a music format. But, we always believed Houston would serve as a launchpad to reach other cities in the same way," said Hope Media Group President/CEO Joe Paulo. "Miami represents an exceptional opportunity for us to encourage this community to love Jesus, serve others and spread hope."
"It's an honor to bring a message of hope and restoration to our Latino audience in so many new cities," added Vida Unida morning show co-host Myrka Dellanos. "With Spanish-speakers making up more than half of the population in the Miami area, the addition of a Miami station will significantly increase Vida Unida's impact."
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