Clear Channel Radio/Tucson Launches Mia ''97.1 FM''
|RADIO ONLINE | , ,|
Clear Channel/Tucson flips Spanish Variety KTZR-FM to "Mia 97.1," a contemporary format with a variety of new artists ranging from Reik and Belanova to Shakira, Alejandro Fernandez, Enrique Iglesias, Paulina Rubio and Ricky Martin. Continuing in mornings (4-10am) is radio veteran Alex "El Genio" Lucas.
Local Tucson radio talents Carlos Zeta (10am-3pm) and Jorge Gastelum (3pm-7pm) will add local flavor to the station. In addition to his midday air shift, Zeta will also act as the station's Assistant Program Director while Tucson OM Tim Richards will program "Mia 97.1."
"We couldn't be happier to make this change with 97.1 KTZR," said Richards. "The Tucson market has been asking for this for a long time and we feel that with our programming, marketing and sales team we can provide Southern Arizona with a unique and enjoyable listening experience."