Radio Increases Reach to 241.8 Million

RADIO ONLINE | Monday, December 2, 2013

Nielsen has released highlights from its December 2013 RADAR 119 National Radio Listening Report which shows radio's U.S. audience increased year over year, adding more than 700,000 weekly listeners since December 2012. Radio now reaches 241.8 million listeners (91 percent of persons) ages 12 and older on an average weekly basis. Additionally, daily time spent listening to radio among persons ages 12 and older held steady from the December 2012 RADAR report. Those 12 and older who listen to the radio spend approximately 2 hours and 35 minutes a day with the medium.

Also in the report, radio saw gains in the Hispanic audience across all major demographic groups compared to December 2012, while the Black (non-Hispanic) audience remained steady year over year. Radio's Hispanic audience aged 12 and older added 372,000 weekly listeners over the past year. Radio reaches 94 percent of Hispanic listeners 12 and older in an average week. In particular, listenership among young Hispanic teens ages 12 to 17 showed impressive gains from last year, adding 271,000 weekly listeners. Radio now reaches more than 5 million Hispanic teens in an average week.

Nielsen's RADAR (Radio's All Dimension Audience Research) December 2013 Report measures 46 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Premiere Radio Networks, United Stations Radio Networks and WestwoodOne. The sample size for the RADAR December 2013 Report is 396,013 persons aged 12 and older.