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MLC Launches ''Vive Siempre Contigo'' Format


Media Latino Communications (MLC) has launched a new network syndicated format in Sacramento. Classic Hits KMJE-FM flipped to Spanish CHR as "Vive 92.1 FM Siempre Contigo" on May 4. The format launches in partnership with owner Lotus Communications. Air talent includes Ana Alicia of "Ana Alicia Contigo" and Julieta Gil, Jose Luis Solis and Yadira de Dios! The station features Spanish pop artists including Gloria Trevi, Shakira, Enrique Iglesias, Pitbull, Romeo Santos, Mana and Prince Royce, among others.

MLC CEO Carlos Moncada commented, "We are very pleased to be participating in this joint effort with Lotus Communications and MLC is delighted to be the premier content provider in launching this new and exciting format from Sacramento. Media Latino Communications is proud to be one of the top Spanish Language Audio firms in the United States today and we are committed to serving our broadcast partners and listeners."

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