KSSE-FM/Los Angeles Flips to ''La Suavecita''

RADIO ONLINE | Wednesday, January 4, 2017

Entravision launches its new radio format, "La Suavecita," on KSSE-FM/Los Angeles with the slogan "Con Todas Tus Favoritas." "La Suavecita" is a Regional Mexican format focused on playing a mix of Grupero and Cumbia music from the '80s and '90s. This new music blend of AC Regional Mexican will also feature "El Show de Piolin" between 6-10am, followed by local favorite Mayra Berenice in middays and the LM Show in afternoon drive.

"Entravision is excited to have launched La Suavecita and to bring this new regional format to our dedicated listeners," said Los Angeles Senior VP Jaime Jimenez. "Los Angeles remains the number one Hispanic radio market and we are proud to be the first Spanish-language station here to play this music full-time, adapting to the current listening preferences of the Latino audience."

"We are excited to introduce a brand-new format to our listeners and continue to show them why we are the best in radio programming," said Entravision Director of Programming Nestor Rocha. "We know that our fans will continue to give the same love and support to La Suavecita that they showed to Super Estrella for the past two decades."

The station's previous format, "Super Estrella," will continue to live on through a digital platform. Fans can visit the new www.superestrella.com will maintain the 19-year heritage of listeners' favorite Super Estrella music in four different and unique versions.