Clip Interactive Announces In-Car, In-Home Support

RADIO ONLINE | Thursday, April 27, 2017

Clip Interactive has completed the first phase of development of its in-car and in-home consumer products integrations, providing support for automobile technologies Apple CarPlay, Android Auto and in-home consumer platforms Amazon Echo and Google Home to every radio station on the Clip platform. These automobile and in-home platforms are seeing rapid consumer adoption with about 15 million automobiles will be enabled with CarPlay and Android Auto by the end of 2017.

The popular in-home "smart speakers" sold by Amazon (Echo) and Google (Home) are expected to be in over 30 million U.S. homes by the end of the year, where half the usage of these devices is for audio content consumption. As these platforms become ubiquitous, broadcasters can utilize the airways to inform listeners to access their stations and programs on these devices, if their stations are supported. Radio competitors and alternative providers are already integrated into these platforms, and Clip is providing support for their broadcaster partners, providing an opportunity to shift in-car and in-home listening habits toward their brands.

"Our goal is to create a user experience with these technologies that helps the consumer to see their new in-car and in-home devices as radios," said Clip Interactive CEO Michael Lawless. "As these new devices gain adoption, rather than getting lost among competitive alternatives, we think radio stations can put themselves in the lead position with their listeners in the car and at home. We're delivering a solution that gives broadcasters control over the interface between the consumer and their brands, which is radically different from simply providing access to station streams, without this control."