NPR Rolls Out News Everywhere Strategy this Summer

RADIO ONLINE | Tuesday, June 13, 2017

NPR announces that this summer the radio network is taking steps to move forward in its "news everywhere" strategy utitlizing "Smart Speakers," "NPR One in TV, Phone and Car" and "NPR News Now Podcast and Twitter." According to eMarketer, 35.6 million Americans will use a voice-activated smart speakers at least once a month this year, well over double the number in 2016. Earlier this year, NPR and local Member stations incorporated both live and on-demand on Alexa and Google Home, through the placement of live station streams as well as a new skill for the NPR One app.

The NPR One app is now available to Apple TV owners. It's the latest example of how NPR One has become an increasingly popular gateway to public radio content. NPR One is now accessible to 97% of global handsets via iOS, Android and Windows Phone. It's available on more than 30 car brands and 100 models through CarPlay, Android Auto, and other connected-car platforms. It can be heard on more than 1,000 audio receivers through Bluetooth, Airplay and Chromecast. It's on FireTV and, of course, Alexa and Google Home.

Starting Tuesday, the digital version of NPR's hourly newscast, known as the "Hourly News Summary," will now be available under a new name, "NPR News Now." The familiar newscast voices that keep you informed on the radio will be available on demand everywhere you listen to podcasts, including the NPR One app, and with hourly updates on Twitter. Listeners can follow @NPRNewsNow for the top news every hour.