Cumulus Media Launches Digital C-Suite
Cumulus Media has announced the nationwide launch of Cumulus Digital C-Suite, a comprehensive portfolio of digital marketing solutions. The entire fleet of local Cumulus sellers will represent Cumulus Digital C-Suite to local businesses in 90 markets across the U.S.
|RADIO ONLINE | Wednesday, July 12, 2017 | 9:42am CT||
The Cumulus Digital C-Suite is a flexible local marketing solution, currently featuring digital solutions in three distinct areas that can be used in any combination to achieve a local advertiser's digital marketing goal. Local businesses can now work with a single point of contact to create stand-alone radio or digital campaigns, or holistic multi-media strategies.
"Cumulus is offering local marketers the formidable reach, frequency, and recall of radio combined with comprehensive custom digital marketing solutions that we know engage consumers," said Mary Berner, President and Chief Executive Officer of Cumulus Media. "We spent the last year in market testing digital solutions with local advertisers and have pulled together the most effective products that delivered the best results. With C-Suite, our advertisers can now work with one partner to coordinate and optimize their campaign, messaging, and creative across multiple platforms."
"We're evolving our broadcast business to maximize digital and social in support of our local partners' needs," said Larry Linietsky, Vice President, Digital Operations and Business Development, Cumulus Media. "Our plan is to vigilantly watch the ever evolving digital technology landscape for new products, innovations and opportunities for inclusion in the Cumulus Digital C-Suite."
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