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SiriusXM, Formula 1 Sign Multi-Year Broadcast Deal
RADIO ONLINE | Thursday, October 19, 2017 |
SiriusXM and Formula 1 ink a multi-year agreement that makes SiriusXM the North American radio broadcaster of all Formula 1 races, starting with this weekend's 2017 Formula 1 United States Grand Prix in Austin on Sirius channel 132, XM channel 203 and channel 963 on the SiriusXM app. The four remaining races will all air on SiriusXM, including the season-finale 2017 Formula 1 Etihad Abu Dhabi Grand Prix on November 26.
"Formula 1 races are sensational, world-class events, which showcase the most advanced automotive technology in the hands of exceptional drivers competing on very challenging circuits," said SiriusXM President and Chief Content Officer Scott Greenstein. "We are very excited to deliver the excitement of these races to SiriusXM listeners across the country. As Formula 1 makes its way around the globe, we will bring its fans in North America to each international venue and enable them to follow the action live."
"We are delighted to have Formula 1 back on SiriusXM," said Sean Bratches, Managing Director, Commercial Operations at Formula 1. "Their ability to offer live coverage of all races throughout the Championship to their numerous fans and listeners provides tremendous additional exposure for F1 in the North American market."
The FIA Formula One World Championship is the highest end of open wheeled motor racing. The season runs from March through November and this year consists of 20 Grand Prix races run on road course tracks, as well as some closed city streets circuits. The results of each race are combined to determine two titles, one for drivers and one for constructors (teams).
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